I was going for the silhouette of an apple, but to make it look more like an apple and not some other round fruit, I did what one does with an apple, I took a bite out of it. Like many things, stories have a way of getting stretched and changed in the retelling. They didn’t come up with something better, so Apple it was, and I’m so glad. Apple was the favourite on the list and if they couldn’t come up with something better, Apple was going to be it even though Woz thought they would get sued by Apple Records. They had a list of names for the company and had to pick one the next day to sign business papers. I knew that he had been a fruitarian for a period of time and that he lived on a ranch or farm in Northern California for a while where they had an apple orchard (Steve thought an apple was the perfect food). Nothing quite holds a candle to the Apple logo.ĭid you ask Steve why he named the brand Apple? But whatever it was, he is still proud of it after 40 years. Rob Janoff, back then, a young man, never imagined that Apple would become the brand it has, and his logo the most well-known, even more than Coca Cola and Google. They make jokes out of it, stick it to their cars, and copy it in such an amount that no other logo has ever been. The bitten apple, nowadays is the subject of cartoonists’ and poster designers’ works.
“I was going for the silhouette of an apple, but to make it look more like an apple and not some other round fruit, I did what one does with an apple, I took a bite out of it.”
However, the designer of the logo himself has a different story. From pointing to the original sin, to the idea that it was in memory of Alan Turing, the father of computer science who, in 1954, was found dead with a suspiciously half-eaten apple beside his body. Some like to rationalise the bite with different stories.
The 1977 “rainbow” version of the Apple mark
When Janoff went to Jobs with final sketches, everything went very smoothly, and the bitten apple has been the symbol of the brand ever since. While working in their garage in 1977, Steve Jobs and Steve Wozniak asked Rob Janoff, who had studied design, to create a logo for their first Apple products.
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